|
  |
|
|
Indie 911: Innovations for Independent Music Artists
A Music X-Press Magazine Feature by Jason Cangialosi Indie 911: Cultural entrepreneur Justin Goldberg sent a jolt to revamp the flat lining music industry in 1999 when he started Indie911. As large commercial enterprises threatened to swallow music into a monotonous radio play list, Indie911 cracked open industry doors for Independent artists to march through. The key for so many artists trying to break into the business was the once insurmountable blockade to exposure. Like many entrepreneurs during the dot-com era, Goldberg envisioned the Internet's promise beckoning an emerging market of do-it-yourselfers. While search engines cash in on the glut of information bursting at the seams of the Web, sites like Indie911 are poised to cash in on the Web's other surplus: Networking. With the power to reach out to every audience in any part of the world, artists need only a platform for presentation. Originally Goldberg focused on exposing artists to resources via consultation services through The Online Music Channel. This just paved the path to the vestige of sanctuary he would provide for thousands of artists on Indie911. Technology, access and innovation speed through bandwidth at unprecedented rates and artists struggling to maintain an original voice, can't keep up. It's anything from a hardwired headache to a technological heart attack and those left behind in the cyber dust can call on Indie911. It's a one-stop service for music, film and media promotions; tapping into the worlds of downloads, Podcasts, distribution, licensing and marketing. While the site appeals to the open source ethic of the Internet, boasting free sign up and services, there are advanced services for a fee. The basic free membership enables musicians (filmmakers or professionals) to stream and sell music, customize a home page, then network and promote it. The next upgrade is a Gold membership where artists can gain radio airplay, licensing services, digital distribution, video hosting and industry consultation. With the third Platinum option users up their radio airplay to three songs and get submission into a song catalog frequented by ad agencies. The upgrades don't go above $40 a year and it's all about how far an artist wants to take their music in the battlefield of access and exposure. For the average user, who might not even be a working musician, filmmaker or professional, the basic free membership is a buffet of new music. The listening features are slick and dependably play within an easily navigated site. That the site is open and free to even music fans broadens the exposure artists will get. On their recent Most Played Songs chart, some artists received over 80,000 streaming plays of a song. Even more so, this can translate into paid downloads, and Indie911 forks over $0.70 to the artist on a $0.99 charge. That's the sweetness of royalties in an age when the digital revolution obliterates manufacturing overhead. Most of all, having access to a professional staff, along with a grassroots network of working creative people is invaluable to artists. The distribution network for Indie911 also blossomed into a 2005 deal with iTunes with their own Podcast channel. Perhaps Goldberg's boldest innovation is the testament that free stuff and service provisions on a budget can still be effectively stylish. Presentation can make or break the artist or professional and Indie911s format provides its users a clean, creative showcase.
|
Contributor's Note
Jason Cangialosi was the former editor of Music X-Press Magazine.
|
|
www.indie911.com
PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
The copyright for this content entitled "Indie 911: Innovations for Independent Music Artists" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
 |
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
